Praxeme positions the definition of the enterprise values in the intentional aspect. It recommends a rigorous approach to these questions with separate analysis and design parts. The former consists in isolating the moral reality of the enterprise, to take advantage of it; the latter concerns the drafting of the discourse on the values (the societal responsibility of the enterprise…).
This document gathers together the preparatory thinking with a view to developing the axiological (= concerning the values) procedures planned in the Praxeme method.
It is available on the wiki.